About The CGI Brief

The CGI Brief publishes practical guides for brands and agencies that are considering CGI: what it costs, when it beats a photo or film shoot, and how a project runs from brief to delivery.

The CGI Brief is an initiative by Not Important Studio, a CGI studio for luxury and beauty brands. Where it is relevant, our articles refer to the studio's own work and experience. We say so openly, because you should know who is writing.

How articles are made

Articles are researched and drafted with the help of AI, and every article is reviewed by Martin Sweers, Creative Director at Not Important Studio, before it is published. When we use facts from others, we list the source.

Kadrenta

The same team makes Kadrenta, a platform for review and delivery in creative production. It comes up in articles about feedback, revisions and delivery.