What does a CGI beauty campaign cost, and what drives the price?
Published prices run from a few hundred dollars per render to six figures for a cinematic film. Liquids, shot count, revisions and usage decide where you land.
Practical guides on CGI for brands
Clear, practical guides for brands and agencies on CGI: what it costs, when to use it instead of a shoot, and how to run a project. An initiative by Not Important Studio.
CGI vs. photographyBudget & processProduct & packagingWorking with a studioTrends
CGI or photography for a beauty campaign: how do you choose?
Choose CGI when the product, its materials or impossible moments carry the story. Choose photography when skin, hair and real people do. Many campaigns use both.
What should you put in a brief for a CGI studio?
A good CGI brief covers product files, every visible finish, the shots and formats, where the work will run, who approves, the deadline and any embargo.
Does CGI need an AI label under the EU AI Act?
Usually not. A rendered product image is not AI output, but a label can be needed once generative AI creates or substantially changes what viewers see.
Perfume bottles in CGI: what makes glass and liquid look real?
Exact geometry including glass thickness, liquid color that changes with depth, lighting built for reflections, and a real bottle to compare against.